Consider the idea of “craft.” Think about the craft breweries we tend to go to. Consider the handmade crafts we seek out at a farmers market or ETSY? There is a strong implied meaning in the word and idea of “craft” that many of us seek when we want something that is not so expected.

Join as us we taste another ASM, this one from Balcones Distillery in Waco, TX and explore the idea of craft. What is “Craft”? Why do we go for “craft”?

Listen here…

Call up a friend, pour your favorite “craft” drink, and join in on the conversation. What makes what you poured “craft?” What attracts you to the idea of “craft?” Do you think there is some qualitative manner of defining it? Or, is it one of those things that you know when you see it? Share your thoughts in the comments below.